SPARK
Start Performing Acts of Random Kindness (SPARK)
Reinforcing the Core Values of Humanity
SPARK is a values-based initiative designed to raise consciousness that we can choose to be kind. SPARK, which was introduced in the maiden edition of the Corporate Responsibility and Sustainability (CR&S) week in 2017, espouses reigniting our values which appear to be eroding fast. The initiative focuses on creating and reinforcing an attitude of going beyond just meeting the material needs of people who are unable to help themselves, to showing compassion, empathy and affection.